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Meet Elise of What the Fab

Hi! I’m Elise and I write the travel and lifestyle blog, What The Fab. I started What The Fab back in 2012, and my goal is to create in-depth travel guides and lifestyle posts that help women live life a little bolder. Three years ago I left my job at Google to focus on my blog and my business full-time. It’s been an entrepreneurial adventure and I’m so glad I took that leap!

What is your blog about?

What The Fab covers travel, fashion, and lifestyle.

What does travel mean to you?

My favorite memories and experiences all have to do with travel. Discovering a new city and exploring with my husband (who’s also my photographer) is always so exciting.

Where are you from?

San Francisco

How and why did you start blogging?

Fresh out of grad school, I started working at a boutique communications consulting agency here in San Francisco, as a Marketing Manager. I’d always wanted to start a fashion blog, but never really knew how. Working in marketing taught me how to manage an editorial calendar, do basic HTML coding, set up URLs and redirects, and also helped hone my writing skills. Since I finally had all the tools I needed to start a blog, I figured I had no excuse not to! And so, What The Fab was born.

What has been your favorite trip?

That is so hard! Most recently, our Santorini trip was absolutely epic. I didn’t want to leave!

What was your favorite travel moment?

Seeing the Northern Lights in Iceland. That had been on my bucket list since I watched the movie Balto as a kid.

What advice would you give to others who are just starting their blog?

Consistency is key! And you have to love it. Loving it is the only thing that will help you be consistent. It’s a lot of work, but if you truly enjoy it, it’ll be much easier to create content on a regular basis. Also, take the time to learn SEO upfront—it’ll pay off in dividends!