Meet Elise Of What The Fab

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Hi! I’m Elise of What The Fab, a travel and lifestyle blog. I started What The Fab back in 2012, and my goal is to create in-depth travel guides and lifestyle posts that help women live life a little bolder. One year ago I left my job at Google to focus on my blog and my business full-time. It’s been an entrepreneurial adventure and I’m so glad I took that leap!

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Elise, What is your blog about?

What The Fab covers travel, fashion, and lifestyle.

What does travel mean to you?

My favorite memories and experiences all have to do with travel. Discovering a new city and exploring with my husband (who’s also my photographer) is always so exciting.

Where are you from?

San Francisco.

How and why did you start blogging?

Fresh out of grad school, I started working at a boutique communications consulting agency here in San Francisco, as a Marketing Manager. I’d always wanted to start a fashion blog, but never really knew how. Working in marketing taught me how to manage an editorial calendar, do the basic HTML coding, set up URLs and redirects, and also helped hone my writing skills. Since I finally had all the tools I needed to start a blog, I figured I had no excuse not to! And so, What The Fab was born.

 

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What has been your favorite trip?

That is so hard! I loved our trip to Iceland because it’s such a unique place—it feels like another planet.

What was your favorite travel moment?

Seeing the Northern Lights in Iceland. That had been on my bucket list since I watched the movie Balto as a kid.

 

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What advice would you give to others who are just starting their blog?

Consistency is key! And you have to love it. Loving it is the only thing that will help you be consistent. It’s a lot of work, but if you truly enjoy it, it’ll be much easier to create content on a regular basis. 

XOXO
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